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Because there are many Goreans who cannot read, many stores, shops, and such, will utilize various signs and devices to identify their place of business. - (Magicians of Gor, Chapter 22, Sentence #619)

To be sure, some actors do, having the parts read to them, and they memorizing them from the hearing of the lines. This is particularly the case with women, as most parts of women on the Gorean stage, other than those in high theater, which tend to be acted by boys or men, are acted by female slaves, many of whom cannot read. Also, of course, as is well known, singers, scalds in the north, and such, transmit even epics orally. Because there are many Goreans who cannot read, many stores, shops, and such, will utilize various signs and devices to identify their place of business. For example, a large, wooden image of a paga goblet may hang outside a tavern, a representation of a hammer and anvil outside a metal-worker's shop, one of a needle and thread outside a cloth-worker's shop, and so on. I have known extremely intelligent men on Gor, incidentally, who could not read. Illiteracy, or, more kindly, an inability to read and write, is not taken on Gor as a mark of stupidity. - (Magicians of Gor)